Back in July I posted about Microsoft’s Surface technology. Tonight while watching the election results on CNN, I think I saw that technology in use. The reporter was standing in front of a large flat panel display and on the screen was a collection of photos scattered about like they were tossed on a table. She touched a photo to bring it to the front and then using her fingers at opposite corners of the photo, dragged them out to enlarge the photo. Then performing the opposite motion to shrink the photo before moving on to the next.
The photographer in me said “wow, that’s a cool example use of that the Surface technology!”.
The software professional in me said “I wonder how much one party paid the other to demo this technology in a very public way?”. Even thought I don’t know for sure, I’ve done deals that like myself in the past and I am fairly sure there was some creative product placement deal struck between Microsoft and CNN (or Time Warner).
The sad thing, is that I bet most of the viewing audience didn’t really notice what was happening. That is the beauty of a well designed and intuitive user interface, it’s nature and second nature…