Tonight I heard about a very interesting sales strategy that a photographer is using: peer referrals. What makes this so interesting is that the photographer focuses on high school portraits and apparently does very little outbound marketing. Rather, this photographer got creative in ways they could get new clients. They apparently used their existing network…
Category Archives: Musings
Decisions: Which Do You Prefer?
After my trip to Napa Valley a few weekends ago, I decided that I have to enter one of my photos into the Napa Valley Mustard Festival Photo Contest this year. With the submission deadline a week away, this is the driver I needed to fulfill my goal of printing my photography more this year. …
The View From My Studio
<img src=”http://www.focalpower.com/media/2/2-49ab273b-d0-500.png” mce_src=”http://www.focalpower.com/media/2/2-49ab273b-d0-500.png”> This is the view from my studio/digital darkroom. Actually this is mostly my digital dark room as I have another room (with large north facing windows and vaulted ceilings) which doubles as a studio. Nothing creative, nothing stylized, just my workspace and my view. Both change over time. The trees outside my…
Letting Go and Feeling Guilty About It
Letting go can be very health. Especially when it’s letting go of clutter and junk that we all tend to accumulate around our homes. Today I did an overdue purging of electronic stuff that has built up. It felt good to get rid of stuff once and for all, and do it responsibly by taking…
Which Way from Stage 4?
Due to my unplanned photo editing downtime, I did some catching up on the backlog that has built up in my feed reader. Thanks to Paul Butzi, I found the wonderful article five stages of development by Gordon McGregor. What jumped out at me was the journey casually mentioned in stage 4: <img src=”http://www.focalpower.com/media/2/2-478969ed-24c-240.png” mce_src=”http://www.focalpower.com/media/2/2-478969ed-24c-240.png”>…
Sitting Backwards on My Horse
Every now and then you need to take some time to sit on your horse backwards to both appreciate and learn from where you have come. This was a favorite expression of a good friend and mentor of mine from the business world. This statement holds true for every aspect of life. This is exactly…
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The landscape, travel, and stock photography of Greg A. Lato. Based in the San Francisco Bay Area, I focus on Art, Fine Art, and Stock photography from San Francisco, California, and beyond.
Another Way to Measure a Year
Posted on 3 January 2012 | 5:30 am
My Favorite Photos of 2011
Posted on 1 January 2012 | 9:46 pm
Sometimes You Land In Between
Posted on 30 December 2011 | 6:04 am
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